Authors and publishers, in my opinion, spend way too much time sucking up to literary critics, which is why I decided to become a book reviewer.

Of course, no critic actually deserves the respect he gets (myself included), not for his opinion in any case. And I dare say, publishers wouldn’t give critics the time of day, were it not for the fact that bad reviews can severely hurt sales of a good book, and that good reviews can severely boost sales of a mediocre one. That’s why it’s more important to pander to the tastes and whims of the critics, than to publish books that would actually please ordinary readers.

Authors are not much better, because most authors believe, on some level, that literary critics actually know what they’re talking about. So when a critic doesn’t like the book she wrote, she believes that there’s something wrong with her, because the critic said so. Fortunately, there’s a simple antidote to this line of thinking: the 5 rules of book reviews, which I’ll get to in a moment.

Here what it is: Write a simple, one-paragraph review–good or bad–of one of their books, and post it on a free site. I’ll show you how to write such a review easily and quickly. This kind of review is great for posting on Amazon, Barnes & Noble, GoodReads, Google Books, and other similar sites. You can even turn it into a quick blog post, with a little bit of enhancement. The review does not need to go into detail as to what the book is about, because that information is already on the pages where you’ll be posting your review.

Here’s how to write one:

If you want to learn how to give good writing advice, the best thing you can do is to critique others’ work and to have your own work critiqued by other writers. That has nothing to do with getting published. And if you want someone to give you advice on how to tell a story, what matters most is (1) whether he has done enough research to know what he’s talking about, (2) whether he knows how to write (not how to get published), (3) whether you like his stories, and (4) whether he knows more about the art and craft than you do. These are the same kinds of questions you ask when you look for a consultant in any niche, not just storytelling.

Actually, I do have some minor publishing credits: articles, short stories, and such. This was years ago, and I haven’t tried to be published since. Part of the reason, I admit, is that I don’t like to get rejection letters. Who does? And I don’t believe rejection letters are a necessary evil, which I hope to clarify below. But there’s a much better reason. When I discovered that I had the chops to turn an editor’s eye, I ran the numbers, and I discovered that unless you’re Stephen King, there’s no money in being published. No good money, anyhow.

Now after years of research, I believe there is no use in being “published,” at least not for me. As I enter the next chapter in my saga as a self-published author, let me set down some of the thoughts that have inspired me and the risk I’m taking. And where I expect to go from here.